Death By Info

Ever thought that you were drowning in a sea of information.  No? Well maybe as a graphic designer I think about it too much but surely you’ve noticed the overwhelming increase in information and advertisements that are now being shoved in our faces.  Everywhere you look there’s a piece of design that is shouting to be absorbed into your mind.  When you leave your house you will be bombarded with thousands of pieces of information that you couldn’t possible take in. 

We are human sponges...yes you are a sponge...that absorb info, what information do we absorb and what do we squeeze out.    

With so much information just floating around how does someone begin to get an important piece of information across to the public?  With each added piece of information comes a decrease in value to information as a whole.  People are less likely to take in your designs and your messages if they’ve just seen a hundred on the way there and will see a hundred on the way back.  How do you stop your information from getting absorbed though the subconscious and get it penetrating though there conscious mind.  And even then how do you get it to be embedded into the viewers mind forever.  As designers we must come up with new ways to interest, shock, embarrass the public and get are work remembered.    

It is important that we listen to what is being said by people, listen to what they want to see?  Interpret what they want to see?  Understand what they want to see?  And create something that then stands more change of being noticed and remembered. 

Information graphics is a great way of sorting information into a format that people want to see, make it easier for them to soak up that information. 

Although there is a fine line between information graphics that is useful and information graphics that is just telling us something we didn’t really need to no.  The design above is a great way to represent the information but is something we didn’t really need to no. 

In advertising disruptive adverts are a great way to get your information noticed.  Do something different and people will notice and remember it.  Guerrilla advertising is also another way of getting your adverts noticed, hit the viewer in the face when they least suspect it with a piece of information and they will remember it...plus be quite scared.